These is the paper tribute for a fading tradition, Magpie Festival, also known as Chinese Valentine’s Day. These colorful paper rolls are supposed to be rolls of fabrics which people would send (by burning them) to a fairy for her new clothes. Click here to see the wiki page on this romantic festival; but actually not many people remember it nowadays.
Recent posts:

How colorful!
September 2nd, 2007, at 6:48 am #